Why Squarespace Email Campaigns are my go-to
Clients continually ask what my choice is for email campaigns (AKA: Newsletters). The truth is you should really use the system that works for you. For me and many of my clients, the answer is Squarespace Email Campaigns. Why? To keep things simple:
Ease of use
Simplicity of design
Saves time
Affordability
As the Owner, President, CEO, CFO, tech support, client manager, and chief cook of iBRAG, my marketing time is limited. Admittedly, I don't use the system as much as I would like to due to time constraints. However, I understand the importance of marketing, which is true for many small businesses where one or two people seem to handle 85% of the work, especially in nonprofits and the arts.
Let’s dig into what Squarespace Email Campaigns can truly do for you, especially regarding its impressive features, competitive pricing, and the efficient time management it offers when it comes to streamlining your overall marketing potential.
So… what is email marketing?
Whether you are just entering the world of owning your business or a seasoned professional, email marketing is something we are all familiar with if you have an email inbox. If you ever submitted email address to a business or an offer, chances are you are receiving email marketing.
Annoying? Sure. Effective? You bet.
Leveraging your brand and your email address, email marketing is a tool wherein you can directly connect with your followers to broadcast anything from a simple addition to your business to a product or sale to an event.
In a techie world where everything seems to be “on the cutting edge”, this tool is often overlooked methods of marketing – even if it’s one of the most useful with a great return on the time and money you invest into using this tool.
Other marketing tools, such as social media, allow you to market to a wider audience globally. Email marketing is a direct one-to-one outreach to the audience you have built. Many of these have willingly supplied their email address because they WANT to hear from you. Squarespace Email Campaigns allow you to do just that. It fully integrates newsletter blocks, form submissions, customers who purchase your products, and other email submissions.
What are Squarespace Email Campaigns?
Utilizing Squarespace Email Campaigns as part of your marketing outreach is a simple addition providing you with a streamlined avenue to grow and communicate with your audience. It also maintains your brand and design. Any business owner knows how important this is when advertising what you do.
“If your custom email address uses a Squarespace domain connected to your site, the domain is automatically verified.”
Grow your audience organically when you add a newsletter block. Subscribers are added to your email list effortlessly, requiring no extra coding or plugins. A subscription option at checkout enhances audience growth further. This is accomplished by a seamless integration on your Squarespace website.
By maximizing Squarespace tools, you make it simple to handle both your website and email marketing together. This eliminates the hassle of using multiple platforms. Squarespace Email Campaigns easily helps you grow, manage, and connect with your audience.
Design-focused layouts and the impressive ability to seamlessly import content directly from your website ensure a remarkably consistent branding experience across both your website and your emails. This integration reinforces your brand identity, providing a cohesive visual narrative that captivates and engages your audience effectively.
What about features?
In Squarespace, there are many powerful features that even those who are completely new to creating and sending email campaigns will find highly usable and intuitively designed:
To Template or Not to Template: There are numerous email templates available with a variety of different layouts that you can either use directly or draw inspiration from. As with most aspects of Squarespace, these templates are intended to be responsive, highly effective, and aesthetically simple and clean. There is also the ability to create from scratch, a great perk for those who have used email marketing previously.
Drag-and-Drop: The ease of editing is simply superb! If you have previously used images on your website, they are conveniently stored in your Asset Library and readily available for you to use – eliminating the frustrating need to save and re-upload images from platform to platform. Text can be easily cut and pasted, making modifications a breeze. Additionally, if you have products showcased on your site, you can natively add those items for a beautifully seamless look that enhances the overall user experience. And… let’s not forget about buttons… we absolutely love buttons, don’t we? You can create button links effortlessly, adding an extra layer of functionality and style to your site.
Manage Your Audience and Segments: Squarespace lets you see all your subscribers, including customers, form submissions, and organized lists, all in one place on your website.
Automated Email Campaigns: Squarespace Email Campaigns let you send automated emails, such as welcome messages and cart abandonment reminders.
Analytics and Insights: If you are a person who thrives on data-driven insights, you will undoubtedly appreciate the comprehensive included analytics features. These powerful tools will assist you in carefully analyzing the overall effectiveness of your campaigns by providing key metrics such as open rates, clicks, and conversions. This invaluable data not only enhances your understanding but also allows you to compare your website’s organic traffic with the marketing traffic generated from your email blasts. By doing so, you can clearly see just how effective each email is in converting into genuine engagement on your website, ultimately empowering you to optimize your strategies for ever-greater success.
Squarespace Email Campaigns Pricing
Squarespace is always innovating, updating, and upgrading their tools and subscription packages. Like all other tools, you will need to choose what right for your business. Playing a role in your decision will be things like the size of your email list, the number of emails you want to send each month, and if you need or want any email automation.
Squarespace Email Campaigns Plans available:
Starter Plan: 500 email sends/mo.
Core Plan: 5,000 email sends/mo.
Pro Plan: 50,000 email sends/mo.
Max Plan: 250,000 email sends/mo.
Total email sends per month are the number of times you can send a campaign to an individual email address. For example, if you send a single campaign to 100 email addresses and then send a second campaign to the same 100 email addresses, that will count as 200 campaign sends.
Use automated campaigns to schedule or automatically send based on a trigger, like when someone signs up for your mailing list or purchases a product or service.
Are Squarespace Email Campaigns worth looking at?
In a word… Absolutely!
Once you do your due diligence, the decision should come easy. In its simplicity and time saving pluses, Squarespace Email Campaigns are a perfect fit if you are just getting into email marketing. There are other more intense options, but you will need to decide how much time, effort, and money you are willing to spend simply relay information, news or offers to your audience.
